Reseller Program
Become a value-added reseller.
Embed sunlight-readable displays into your hardware. Built for system integrators, VARs, and specialists who deliver engineered outcomes, not commodity parts.
Value proposition
Why partner with us
V/01
Solution-level margins
Reseller pricing that rewards integration and vertical expertise.
V/02
Direct optics access
Uncommoditised RLCD and TLCD stacks, protected from grey market.
V/03
High-intent vertical demand
OEM programs actively seeking specialist integrators.
V/04
Faster tier-1 cycles
Factory engineering collaboration that shortens design-in timelines.
V/05
Recurring attach revenue
Firmware, integration services, and refresh cycles on the installed base.
Program fit
Who this program is for
Ideal reseller profile
ALIGNED- Value-added reseller, system integrator or specialist bureau
- Vertical focus in industrial, transportation, marine, medical or smart infrastructure
- In-house electrical, mechanical or firmware engineering capability
- Sells engineered outcomes — not commodity component catalogs
- Existing relationships with tier-1 industrial or mobility OEMs
Not aligned for this program
NOT ALIGNED- Consumer electronics retailers and B2C storefronts
- Pure logistics distributors without integration services
- Broadline catalogs without vertical specialisation
- One-off buyers — see the RTS Catalog for direct ordering
Portfolio
Products you will represent
RTS Reflective LCD Modules
2.4"–10.4" · µW class · 100k lux readable
Field instrumentation, utility metering, outdoor HMI
Transflective LCD Panels
3.5"–15.0" · LED backlight · −30 to +85 °C
Marine, transportation, 24/7 industrial control
Ruggedized Outdoor Stackups
AR/AG coatings · optical bonding · IK08
Kiosks, EV charging, smart-city infrastructure
Custom Engineering Solutions
Bespoke FPC · NRE programs · IATF-ready
Tier-1 OEM, defense, medical, aerospace
Partner benefits
Operational and commercial support
B/01
Dedicated sales support
A named channel manager. Quarterly business reviews.
B/02
Technical field assistance
Application engineers on live opportunities and RFQs.
B/03
Product training programs
Certification on optical stacks and integration.
B/04
Co-marketing enablement
MDF, joint webinars, vertical campaign kits.
B/05
Lead routing support
Qualified inbound leads, routed by territory and vertical.
B/06
Roadmap visibility
Early access to unreleased SKUs and reference designs.
Onboarding
How the program works
Submit Application
Day 0
Initial Review
≤ 5 business days
Discovery Conversation
Week 2
Qualification
Week 3
Onboarding
Week 4
Technical & Sales Training
Week 5–7
Commercial Program Launch
Week 8
Eligibility
Partner requirements
Legal entity
Registered B2B legal entity in good standing, 2+ years operating history.
Vertical expertise
Demonstrated project history in one or more target verticals.
Sales capability
Solution-selling motion with dedicated account executives.
Technical integration
In-house engineering capable of firmware, mechanical or optical integration.
Deal registration
Commitment to Stellar's deal-registration and lead-routing framework.
Geographic focus
Defined country or vertical territory with active pipeline.
Credibility
Built for long-term partners
2004
Founded
42+
Countries shipped
ISO 9001
Quality system
IATF 16949
Automotive (in progress)
1.2 M
Panels shipped / yr
<0.4%
Field DPPM
Partner resources
Tools, from day one
Product datasheets
Mechanical, electrical, and optical specification packs.
Sales enablement decks
Vertical pitch narratives and objection maps.
Integration documentation
Reference schematics, driver notes, firmware guides.
Unbranded marketing
White-label collateral for co-branded campaigns.
Direct engineering support
A priority line to application engineering.
FAQ
Common commercial questions
Answers to what our channel team hears most from qualified applicants. Full commercial terms shared under NDA during qualification.
Reseller pricing tiers reward registered opportunities and vertical specialisation. Additional performance-based rebates apply on certified integration programs.
Partner Application
Start the conversation.
Reviewed by the channel team within 5 business days. Commercial terms shared under NDA during qualification.