APPLICATIONS · RETAIL
A decade of battery life.
Electronic shelf labels, price tags, and point-of-sale terminals at store scale. Engineered for years on a coin cell. Instantly readable under any store light.
The engineering challenge
What retail deployments actually break on.
Retail programs live or die on unit economics. Every liability we remove is money back in the rollout budget.
Multi-year coin-cell budget
Weekly price refreshes. One coin-cell battery. It has to last the life of the fixture.
Mixed light readability
Store lighting jumps between skylight, halogen, and LED. Reflective panels track ambient light, no dimming logic required.
Store-wide rollout scale
10,000-node deployments demand uniform behavior, deterministic refresh, and zero-touch firmware setup, store by store.
Handling & shrink
Shelf hardware takes impact, cleaning chemicals, and constant customer contact. Bonded cover glass survives the full fixture life.
Fit criteria
Verification matrix — retail class.
Reflective is the right architecture for retail when battery life, refresh scale, and ambient readability are all non-negotiable.
Recommended product paths
Three ways in, for retail.
Retail RTS SKUs
Stocked ESL and price-tag modules, with published radio integration paths.
- 1.5″ – 7.5″ stocked
- BLE / sub-GHz variants
- Bulk carton packaging
Reflective series
Bistable reflective panels engineered for micro-watt shelf hardware.
- Full-graphic modes
- µW static
- Instant partial update
Custom retail
Fixture-integrated modules with custom mechanicals and branded cover glass.
- Custom form-factors
- Fixture bonding
- Radio co-design
Technology bridge
RLCD or TLCD — for retail.
One architecture, two families. Match the lighting profile of your deployment to the right one.
Full tradeoff matrixRLCD · retail fit
Reflective LCD
Bistable reflective panels hold an image with zero draw between updates. The right architecture for coin-cell shelf labels and battery-powered price displays.
TLCD · retail fit
Transflective LCD
Transflective stacks for higher-refresh retail hardware. POS terminals, self-checkout kiosks, and interactive fixtures that shift between backlit and ambient across store hours.
Deployment scenarios
How the retail stack ships in the field.
Three real deployments. Each with the environmental envelope and the exact SKUs shipping into it today.
Electronic shelf labels
Fluorescent lighting · Coin-cell power · Sub-GHz mesh
- Battery life ≥ 8 yrs
- Update ≤ 800 ms
- Aisle visibility 170°
- RLC-1.5-ESL
- RLC-2.9-ESL
- RLC-4.2-ESL
Point-of-sale terminals
Indoor mixed light · Continuous duty · Customer-facing
- Full-color TLCD
- Anti-glare cover glass
- 7-year fixture life
- TLC-7.0-POS
- TLC-10.1-POS
- RLC-5.0-POS
Digital price signage
Skylight-adjacent · Battery or trickle · Freezer aisles
- −20°C freezer rated
- Wide temp swing
- Direct skylight sun
- RLC-4.2-SIG
- RLC-7.5-SIG
- RLC-10.1-SIG
Validation & compliance
What procurement will check.
Certifications, environmental ratings and lab metrics — documented on every retail program.
Technical resources
Answers to what is left.
Primary action · Retail
Request a quote.
Priced by an applications engineer. Share volumes, environmental envelope and timeline — get specs and pricing back in two business days.
Retail · Applications page · v1.0